ZO Skin Centre Dallas converts more leads with AI coverage that responds in under 2 minutes

The Challenge

Prior to implementing Podium, ZO Skin Centre lacked an efficient lead-generation and communication platform. New client inquiries were difficult to track, response times varied, and the front desk team was often overwhelmed managing both in-person patient interactions and digital inquiries. The business needed a solution that would:

• Improve response times to new and existing clients
• Automate routine inquiries to free up front desk staff
• Ensure after-hours lead capture for potential customers researching services outside of business hours

The Solution: Podium AI (Avery)

ZO Skin Centre started using Podium’s AI Employee, Avery, in May 2024. It took just one month to ramp their new AI employee, ensuring Avery was fully integrated into their system and able to handle customer inquiries effectively.

“We were sold on Avery AI right away. The setup took about a month, but we saw the value immediately.” – Victoria, Lead Patient Care Coordinator

Results: Faster Response Times, More Leads, and Higher Conversions

Handling 28% of Messages with AI

Since implementation, Avery now manages 28% of all messages, significantly reducing the workload on front desk staff while ensuring clients receive prompt and accurate responses.

“Avery takes over after business hours, capturing leads when potential clients are researching our services. This has given our team a better work-life balance while keeping our response times competitive.”

40% Increase in Conversations

Since implementing Podium AI, total active conversations have increased from 704 to 1,118—a 40% jump.

“We’re handling way more conversations now. This kind of growth wouldn’t have happened if we were managing everything manually.”

118 New Leads in One Month

ZO Skin Centre’s new lead volume continues to rise, with 118 new leads captured in just one month—up from 103 the previous month.

“Every month, the number of leads grows. I’m excited to see how much further we can take it.”

Response Time Reduced from 7 Minutes to Under 2 Minutes

Before Avery, ZO Skin Centre’s median response time during business hours was seven minutes. With Avery handling after-hours inquiries, response times have dropped to under two minutes.

“It’s not like a robotic chatbot—Avery gives natural responses that feel human and build trust with customers.”

Better Customer Engagement & Lead Qualification

Avery helps filter and qualify leads before they reach the front desk, making conversations more efficient.

“For new Botox clients, Avery answers common questions about downtime and results, so by the time they contact us, they’re ready to book.”

Seamless Integration into Workflow

Though Avery is primarily used for after-hours conversations, the team enables it during busy days to keep up with demand.

“If we’re short-staffed or having a really busy day, we’ll turn Avery on to ensure response times stay quick while we focus on in-person patients.”

How Podium AI is Changing the Way ZO Skin Centre Works

• More Focus on In-Person Clients: The front desk team can now dedicate full attention to in-person customers without feeling overwhelmed by incoming messages.
• Better Grammar & Consistency: The team often mirrors Avery’s polished responses, ensuring professional and consistent communication.
• More Efficient Follow-Ups: Avery gathers initial customer details, allowing patient coordinators to follow up effectively and convert leads more efficiently.
• New Roles & Responsibilities: The front desk team now monitors Avery’s responses, follows up with unresponsive leads, and ensures a seamless customer experience.

“Avery has changed the way our front office interacts with customers. We even joke about how we need to step up our grammar and phone etiquette to match Avery’s level!”

Biggest Transformation: More Business, More Efficiency

Since implementing Podium AI, ZO Skin Centre has seen higher lead volumes, faster response times, and more conversions.

“We’re just a lot busier! More leads, more referrals, and more satisfied customers. The combination of AI, social media, and reviews has made everything work together seamlessly.”

Why ZO Skin Centre Recommends Podium AI

“Before Podium, we didn’t have a good way to communicate with new leads. Now, everything is streamlined, and our business has grown as a result. It just makes sense.”

“I know some med spas don’t want their competitors to know about Podium, but honestly, if it can make someone’s job easier, why not?”

Conclusion

With 40% more conversations, 118 new leads in one month, and response times cut to under 2 minutes, Podium AI has transformed how ZO Skin Centre operates. AI has empowered their team to provide better service, capture more business, and stay ahead of the competition.

“If another med spa owner is on the fence, I’d tell them: Podium AI is worth it. It’s not about replacing employees—it’s about making their jobs easier and helping your business grow.”