The Top Salon Marketing Tools For Your Beauty Business

As a salon or spa business, you need to improve your marketing efforts if you want to bring in new customers and keep the customers you already have. The right spa or hair salon software can automate functions like responding to clients after hours and even help you get more clients on the books.

What are salon marketing tools?

Salon marketing tools work for hair salons and spas that want to handle online booking, marketing, SEO, and more in the beauty industry. Marketing tools can help you automate daily, weekly, or monthly emails, request survey responses, and gather data to perform analytics for better insight into your salon’s position in the market.

Digital marketing tools for salon owners make marketing more straightforward. Some ways tools can help include:

• Sending emails through an email list
• Gathering data from customers and prospects
• Sending surveys out to former customers or email subscribers
• Optimizing website content for better SEO

9 Benefits of Using Marketing Tools

Companies that use marketing tools can reap a number of benefits. Some of the top benefits to keep in mind when you’re choosing salon software and marketing tools for your business include:

Higher Engagement

When you use the right marketing tools, you can create more ways for your customers to engage with your spa. You can also set up excellent sources of community, allowing your audience to stay engaged. For example, you can have a blog with a comment section or use social media to deliver valuable content on top tips for hair care.

Increased ROI

Marketing tools often have automation features that make your processes more efficient for a better return on investment (ROI). As a salon owner, you have a lot to do, but you can save yourself time by automating jobs such as sending out an email marketing blast or posting to social media on a preset schedule.

Customer Retention

Customer retention is simpler with marketing tools that automate processes such as follow-up surveys and customer service. When customers can use salon marketing tools for easy online booking, ask questions about beauty or hair needs, or ask about loyalty programs in advance, you position your brand as one to trust.

Target Audience

Marketing tools make it easier to reach your target audience through multiple channels. For example, these tools may help your beauty salon post on multiple social media sites at the same time or assist with search engine optimization (SEO) to get your website positioned higher in your target audience’s search results.

Get Higher Conversions

Conversion rates can be improved with close attention to what your customers want. When a lead comes through, responding to them quickly, nurturing the relationship, and guiding them along the sales funnel is the key to converting that individual into a customer. Marketing tools can help you track potential leads. And, some salon marketing tools, like Podium, can automate lead responses, ensuring you don’t overlook anyone who asks a question, wants to set an appointment, or otherwise shows interest.

Global Reach

With salon marketing tools, you can create social media marketing campaigns and content that gives you a wider reach. That reach can be global if you want it to be. For example, consider popular salons on TikTok. Many have global audiences that support them by watching videos or interacting with content. Customer appointments may increase due to that reach, as audience members come to your region from out of state or even out of the country. And, with a global reach, you may make more sales of in-house items such as spa or beauty products.

Increasing Leads

Lead generation is a major perk of salon marketing tools. With marketing tools, it’s easier to set up or send out lead capture forms, pop-ups, and other forms that will make it easier to gather customer information and send targeted messages via text, SMS, or other communication methods.

Personalize Marketing Efforts

Since the creation of artificial intelligence (AI) tools, it has become simpler to personalize marketing efforts for outreach. New tools like chatbots can help customers get the support they need in real time. Additionally, marketing tools can help you segment your audience, create personalized emails using client information, and more.

Boost Sales

It’s possible to boost sales with beauty salon marketing tools. They allow you to automate processes such as follow-up emails or loyalty reward texts. They also improve customer support. For example, Podium’s AI Employee can respond to inbound leads within moments, talk to customers about their experiences, and answer questions based on your business’s preferences.

18 Best Salon Marketing Tools

There are many salon marketing tools available for businesses like yours today. Here are several you may want to try:

Podium

Podium helps you grow your online presence and gain more customer reviews, so you can improve your processes, conversions, and customer retention. With Podium Reviews, you can double your reviews on Google. Additionally, Podium’s AI Employee automates review invites and responds to incoming leads for better conversion rates.

SendFox

SendFox is a marketing tool that helps salons and other businesses run their own newsletter. It has a free plan to allow you to start your newsletter at no cost, and it can even connect you with content creators, experts, and guides to get you started.

MailChimp

Handling email lists and SMS blasts is easier with MailChimp, a popular tool for marketing automation. It has generative AI tools and templates, audience management tools, and reports and analytics to help you learn more about your marketing campaigns’ results. MailChimp offers a free trial or paid plans starting at $20 a month.

Vidyo.ai

Vidyo.ai is a platform that helps you convert long-form content into short-form content, such as Instagram Reels or TikTok videos. If you’re already making long-form content for your salon or spa, breaking down the content into short-form versions can help you save time and expand your content onto multiple platforms. Vidyo.ai will post for you automatically, too, as a time-saving solution. Pricing starts at $29 a month.

ChatGPT

ChatGPT is artificial intelligence that can write content, edit content, and more. Prompt the AI on the online platform, and it will produce content in seconds. There is a free plan, or you can upgrade to access newer versions of ChatGPT starting at $20 a month.

Grammarly

Avoid grammar mistakes and unusual phrasing with Grammarly. It corrects everything from minor typos to syntax. It has a free and paid version ($144 annually), making it ideal for small businesses and enterprises alike.

PicMonkey

PicMonkey is a platform with multiple kinds of content you can use on social media, for logos, and more. Images are downloadable as JPG, PDF, or PNG files, depending on the plan. A plan starts at $7.99 per month, $72.00 per year, and there is a free trial.

Pixabay

Pixabay provides you with royalty-free images you can use for your website. It has vectors and photos, videos, sound effects, and more. With over four million options, your salon can build its brand imagery without breaking the bank.

Canva

Canva has free and paid versions of its platform that offer a drag-and-drop image library, content creation templates, and more. It’s great for marketing campaigns and social media post planning.

Trafft

Scheduling appointments is an important part of the business, but that’s not all you have to do. Trafft’s salon management software also tracks key performance indicators (KPIs) and offers loyalty reward plans, coupons, and more. From gathering analytics to managing employee schedules, Trafft can handle it all. It offers a forever-free plan so you can try it out.

Buffer

Buffer has a free and paid option that lets you schedule social media posts to automate the task. It has a visual interface, so you can see what your content will look like when posted. It includes analytics, too, so you get more insight into what works for your marketing campaign. There is a free option to try, or you can upgrade starting at $5.

Google Search Console

Google Search Console is a free tool that helps businesses optimize their content, measure search traffic, and fix problems with their websites. You can use it to improve your Google ranking and get more organic traffic for your beauty salon.

Google Analytics

Google Analytics is another free tool used by millions of businesses and website owners around the world. It’s designed to help optimize campaigns and digital strategies, so you get the most out of your content. Google offers many educational videos to help you get started, which is helpful if you’re new to gathering insights about your business.

Hotjar

Hotjar is a platform that shows you how website visitors behave when they’re on your website. This insight lets you see when users are bouncing, converting, or stagnating on their customer journey. By getting this data, you can make changes to your website to help make more conversions. Hotjar offers a free demo.

Unbounce

If your landing page isn’t converting your audience, changes need to happen. With Unbounce, you can create a new, high-converting landing page with its landing page builder. You don’t need to know how to code, so this tool is excellent for small business owners who need a site without a lot of technical expertise to build it from scratch. Unbounce offers a free trial and then starts at $74 a month.

StoryPrompt

StoryPrompt is a service that collects client testimonials. The program sends a link to the client, and they can record or text a testimonial back to your salon. Once you receive it, you can share the testimonial on social media, embed it in an email, or put it on your website to improve social proof and your brand’s trustworthiness. StoryPrompt offers a free service to get started.

Keywords Everywhere

Keywords Everywhere gives you tools to work on search engine optimization (SEO), social media marketing, PPC ad campaigns, and more, all from your browser. Your plan comes with credits—one credit equals one keyword. It’s very straightforward and the base plan, Silver, includes 400,000 credits for $72. It has installable options for Firefox, Edge, and Chrome.

Semrush

Semrush is a well-known marketing platform that provides you with tools to handle competitor research, social media marketing campaigns, PPC advertising, and content marketing from your dashboard. It also has SEO tools that help you grow organic traffic to your social media and web pages. Semrush’s base plan is $139.95 per month, but if you subscribe annually, you pay $117.33 per month.

Get 30% More Sales With Podium’s AI Employee

The salon industry can be a challenging market, but when you take care of your customers, they’ll keep booking with you and help your business grow. With Podium’s AI Employee you can advance past the competition with automated features to communicate better with clients and get more appointments. Watch how Podium can help in this demo.