How to Grow Your Mattress Retail Business in 10 Ways

In today’s competitive market, mattress retailers need to think outside the box to grow their business and stay ahead of the competition. For example, implementing AI. Podium’s conversational AI is outcome-driven – it doesn’t just respond to inbound leads; it guides conversations toward a specific goal, such as a sale or booking. Unlike other AI systems that focus on providing correct responses, Podium aims to drive specific customer actions to grow your business.

Let’s dive into these 10 unique strategies that can help you set up your retail business for success.

1. Invest in Virtual Showroom Tours

In the mattress industry, customers often like to see and try out the products before making a purchase. With the rise of online shopping, providing virtual showroom tours can help bridge the gap between in-store and online experiences. You can use 360-degree photography and videography to showcase your showroom and make it accessible to online customers.

A virtual showroom tour can not only attract more customers but also offer them convenience in their purchase journey, leading to more sales for your business.

2. Enhance In-Store Experiences

While having an online presence is crucial, a great in-store experience still matters. Ensure your store is properly lit, clean, and organized with informative displays about your products. Try incorporating interactive experiences like augmented reality to help customers visualize different mattress styles and setups in a mock bedroom environment.

Upgrading in-store experiences can improve customer satisfaction and build a strong reputation among local shoppers, encouraging repeat business and word-of-mouth referrals.

3. Embrace Texting Solutions

In the mattress industry, customer communication is paramount. By adopting Podium’s texting solution, you can streamline your customer interactions from follow-ups to inquiries and feedback collection. This user-friendly platform enables you to engage with customers and prospects via text – a preferred mode of communication for many – and helps you stand out from competitors.

Podium’s platform can improve response rates, build relationships with clients, and result in more positive reviews and referrals, ultimately boosting your mattress retail business.

4. Provide Sleep Education and Workshops

Offer customers valuable information about sleep health and the importance of a quality mattress. Host in-store or online workshops and collaborate with sleep experts or doctors to conduct sleep clinics. Provide free resources and educational materials to customers as they shop for a mattress.

Demonstrating your commitment to customer well-being builds trust and authority, as well as establishes your business as a sleep health advocate, which can lead to increased sales and customer satisfaction.

5. Collaborate with Local Influencers

Partner with local influencers and bloggers in your area to showcase your products and store. Encourage them to share their shopping experience and product reviews with their followers, creating buzz around your brand.

Local influencers can help you reach new customers and create a strong footprint in your community by generating genuine and relatable content that appeals to their audience.

6. Offer a Mattress Recycling Program

With increasing concerns about sustainability, offering a mattress recycling program can set your business apart. Include mattress takeaway and recycling services when customers purchase new products or consider teaming up with local recycling centers to expand this offering.

Promoting eco-friendliness and waste reduction will not only add value to your brand but also attract environmentally conscious customers to your business.

7. Utilize Sleep Trials and Extended Warranties

Stand out from competitors by offering customizable sleep trials and extended warranties. Allow customers to test mattresses for an extended period and provide easy exchange or return options if they aren’t satisfied with their purchase.

Focusing on customer satisfaction and flexibility can boost your brand’s reputation and create loyal customers who are more likely to recommend your store to others.

8. Implement Financing and Payment Plans

Offering financing and payment plan options for your customers can make purchasing a high-quality mattress accessible to more people. This can result in increased sales and customer satisfaction as it shows you care about making their purchases financially manageable.

Flexible payment options can entice customers to choose your store over competitors, driving more business to your mattress retail store.

9. Create a Mattress Blog and SEO-Optimized Content

Start a dedicated mattress blog where you can share sleep health tips, mattress reviews, and industry news. Optimize the content for search engines (SEO) to increase your visibility and drive traffic to your website.

By providing valuable and informative content, you’ll establish your brand’s expertise in the mattress industry and serve an engaged audience that trusts your advice on all things sleep.

10. Offer Customization Options

To cater to diverse customer preferences, consider offering customizations like adjustable firmness levels or modular mattress designs. Providing these personalized options can result in customers viewing your business as a more attractive option.

Customization showcases your commitment to customer satisfaction and can lead to happy, loyal clients who will share their positive experiences with others.

Let Podium Help Your Business Succeed

Implementing a mix of innovative in-store experiences, online strategies, and customer-focused initiatives will aid in growing your retail business. Leverage the power of Podium to enhance your online presence and customer communication via text, setting your business apart from the competition. By investing in these strategies, you’ll be well on your way to becoming a leader in the mattress industry. Beat your competition faster than ever with Podium’s AI Employee. Watch a demo today.