10 Best CRMs for Flooring Businesses

As a business owner in the flooring industry, the relationships you develop with your clients are critical. The quality of your flooring options and installations alone isn’t enough to create repeat business and referrals. That’s where a powerful management tool comes into play.

Luckily, there are numerous Customer Relationship Management (CRM) tools available today that can help you manage your client relationships more effectively. And because your success is our success, Podium’s team has compiled a list of the top 10 CRM tools specifically tailored for the flooring industry.

1. Salesforce

Salesforce has a powerful reputation amongst CRM tools, and for good reason. It’s a versatile platform that can be customized to meet the specific needs of your flooring business. With Salesforce, you can manage customer interactions, sales, service, and marketing efforts through one platform. This tool also features a user-friendly interface and extensive reporting capabilities that provide insights into business performance.

Check out the Salesforce profile on Podium Marketplace for a deeper understanding of its features. We recommend Salesforce for its robust functionality and its ability to scale with your business.

2. Podium Inbox

Podium Inbox transforms the way you interact with your customers. It combines all your interactions into one platform, enabling you to streamline customer communications. From managing reviews to having real-time conversations with potential clients, Inbox ensures seamless communication. It’s an excellent tool for the flooring industry, offering personalized customer experiences that help build loyalty and improve satisfaction.

At Podium, we’ve seen multiple flooring businesses benefit from Inbox due to its real-time messaging capabilities. Its ability to unify different communication channels into one platform, along with automated follow-up messages, ensures no customer queries are missed.

3. Zoho CRM

Zoho CRM offers a wide variety of features aimed at converting leads, managing clientele, and growing your flooring business. It’s an all-around tool that offers end-to-end sales pipeline management features.

We love Zoho CRM for its multichannel capabilities that offer email, live chat, phone calls, and social media all from a single platform. For a flooring business, these features can centralize customer interactions, making relationship management less time-consuming and more efficient.

4. Insightly

Insightly is another robust CRM platform designed with medium-sized businesses in mind. It combines marketing, sales, and project management in one place. You can also get advanced reporting options for tracking marketing campaigns and sales outcomes.

We recommend Insightly for its easy integration with other business tools and its project management features, which can significantly help in managing flooring installations and inventory.

5. Copper

Copper is a CRM tool designed specifically for companies using Google Workspace. It allows you to track leads, manage customer relationships, and analyze data directly from your Google account.

The Copper profile on the Podium Marketplace shows its excellent integration with Google Workspace. If your flooring business is already utilizing Google tools, using Copper CRM will create a seamless workflow, allowing you to work smarter, not harder.

6. HubSpot CRM

HubSpot CRM is a free tool designed to support sales processes. It provides a well-rounded view of sales funnels, enabling you to track customer interactions automatically.

At Podium, we recommend HubSpot CRM for flooring businesses that are just starting out with CRM tools. Its ease of use and cost-effectiveness make it a useful stepping stone toward a more advanced CRM system.

7. Pipedrive

Pipedrive focuses on pipeline management, giving you a clear overview of your sales processes. Additionally, it allows you to track performance against set targets, making it particularly useful for sales-driven organizations.

We appreciate Pipedrive for its focus on sales outcomes. The Pipedrive profile on Podium Marketplace offers additional details on how this tool can be customized to your business’s specific needs.

8. Freshsales

Freshsales, from Freshworks, offers a 360-degree view of your clients, helping you provide personalized service. With built-in phone and email, lead scoring, and insightful analytics, you gain complete visibility into your sales pipeline.

We recommend Freshsales as it presents an impressive suite of features that can aid in achieving better customer engagement and driving growth in your flooring business.

9. Keap

Keap is a user-friendly CRM software that packs in robust client management, email marketing, and sales automation tools. It is particularly renowned for its advanced customer segmentation capabilities.

We suggest Keap for flooring businesses aiming for fine-grained customer segmentation and targeted marketing. Check out the Keap profile on Podium Marketplace for a more comprehensive look at its features.

10. Podium Webchat

Podium Webchat allows you to capture leads efficiently in real-time. It seamlessly transitions website conversations to text message, enabling your potential clients to connect with your business from the convenience of their smartphones.

Podium Webchat earns a spot in our top 10 for enabling immediate and efficient communication with customers. Its ability to convert website leads into text messages has proven invaluable for numerous flooring businesses as it keeps the conversation going even after visitors have left your website.

Get Started

There’s a plethora of CRM tools today that can help your flooring business succeed. While we’ve made an effort to curate the very best, remember, the success of using these tools lies in integrating them into your daily operations effectively. As you pave the way to success with these tools, never forget that Podium is always here to help. Our products are designed to ensure you have the best CRM and communication tools to generate leads, convert them into customers, and encourage repeat business. With Podium, you’re better equipped to adapt to change, maintain strong customer relationships, and build a more successful flooring business.