10 Best CRMs for Ecommerce

In this digital age, having an effective Customer Relationship Management (CRM) tool is crucial, especially for smaller ecommerce businesses looking to scale and engage their customers more effectively. Not only do these tools help you with managing contacts and sales processes, but they can also offer insights into your customers’ behavior and preferences. That’s why we’ve compiled our top 10 recommendations for the best CRM tools specifically aimed at helping local businesses in the ecommerce industry thrive.

1. Salesforce

Salesforce is a robust and versatile CRM known for its comprehensive suite of features including sales data, marketing automation, partner management, and customer service. It’s a scalable solution that suits businesses of all sizes, and its cloud-based system means you can access important data anytime, anywhere.

We appreciate that Salesforce is highly customizable, making it adaptable for ecommerce businesses. Its power lies in its ability to integrate with a variety of other systems, helping you unify your business processes under one roof.

2. Podium Inbox

Podium Inbox offers a great blend of CRM and communication functionalities. It consolidates all your interactions with customers into one place, helping you react quickly, efficiently, and beneficially to customer queries.

We recommend Inbox for its unique approach to blending CRM and direct messaging. For an ecommerce business that values speedy customer service, Inbox sets you up for efficient performance by providing all your customer interaction touchpoints in real-time, making it an excellent tool for customer retention.

3. Zoho CRM

Zoho CRM is another excellent tool with fantastic scalability. It accommodates growing businesses with features like lead and contact management, purchase control, and a customer support portal. Plus, it’s also known for its AI-powered sales assistant, Zia, who can predict trends and monitor the health of your business.

Zoho’s unique framework, built specifically with ecommerce businesses in mind, makes it a reliable choice. It’s loaded with decision-making information, increased flexibility, and automation, and covers the entire customer journey from lead to order and post-sale services.

4. HubSpot CRM

HubSpot CRM is an easy-to-use and intuitive tool. It offers a dashboard that gives you an overall view of your sales pipeline. HubSpot CRM’s standout feature is its ability to track customer interactions automatically whether via email, social media, or calling.

We value HubSpot CRM for its extensive toolkit that’s designed to grow traffic, convert leads, and improve ROI. This tool’s ecommerce bridge and deep integrations with ecommerce platforms make it an excellent fit for ecommerce businesses.

5. ActiveCampaign

ActiveCampaign is your go-to CRM for email marketing, offering versatile email templates, segmented contact lists, and automation tools. It also provides an easy way to keep track of your contacts and enrich your customer profiles.

For ecommerce businesses looking to enhance their email marketing game, we recommend ActiveCampaign. With its robust automation features, it’s excellent for sending targeted marketing emails to prospective buyers and regular customers as part of your retention efforts.

6. Streak for Gmail

Streak for Gmail transforms your Gmail inbox into a working CRM. It’s great for managing customer interactions and sales processes without leaving your inbox, making it perfect for businesses that are heavily reliant on email communication.

For its simple, clean interface and easy join-up process, we recommend Streak for businesses that are new to CRM tools. It simplifies your workflow by bringing CRM functionality to an interface you likely already using.

7. Freshsales

Freshsales is part of the Freshworks product family and is designed as a single-contact management solution to keep track of your customers. Its features include built-in phone and email, lead scoring, and user behavior tracking.

We recommend Freshsales for its intuitive UI and excellent customer support. Also, it provides the necessary reports and analytics to get insights into the performance of your ecommerce store, helping you drive better results.

8. Copper CRM

Copper CRM consolidates your customer conversations and relationships into a single, easy-to-use database. It’s best known for its extensive integration with G Suite, which makes it favorable for businesses invested in the Google ecosystem.

We recommend Copper for its focus on accessibility. If you’re a Gmail user and want to increase productivity within your ecommerce business, this tool can neatly integrate CRM operations into your workflow.

9. Pipedrive

Pipedrive is an efficient CRM tool that focuses on pipeline management. It allows you to schedule emails, calls, and tasks, making it easier for you to enhance long-term customer relationships.

We appreciate Pipedrive for its clean, user-friendly interface and deep customization features. Ideal for small to medium-sized ecommerce businesses, Pipedrive can effectively streamline your sales processes.

10. Podium Webchat

One of our popular software, Podium Webchat, works dynamically by converting your website clicks into text message conversations. This tool allows you to respond to customer queries instantly, leading to improved customer satisfaction.

With its efficient automation and tight incorporation with SMS technology, Webchat is an excellent customer interaction tool for ecommerce businesses. It streamlines customer communication and increases conversion rates, solidifying your online presence.

Get Started

There you have it, our top 10 picks for the best CRM tools for ecommerce businesses. The ecommerce industry has specific needs when it comes to customer relationship management, and each tool on this list proves strong in offering valuable features for your business’s growth. If you’re looking for a way to further enhance your CRM efforts and boost your overall business productivity, you might want to check out Podium. With its array of powerful tools such as Inbox and Webchat, this platform can give your ecommerce business a significant edge.